Sally Beauty Supply and Cosmo Prof have announced the second edition of Cultivate, a business accelerator program for female beauty entrepreneurs.
Sally Beauty and Cosmo Prof are currently accepting entries from female-owned hair care, hair color and nail brands that are looking to expand their business. These categories have reportedly become particularly important to beauty consumers as they look to recreate trends at home.
Both brands are “actively looking for innovative products that will address the needs of their customers.”
The top four brands, also known as the Cultivate Cohort, will receive the following:
- Online distribution
- A business grant
- A four-week virtual boot camp focusing on key areas such as merchandising, social media, marketing, e-commerce, store operations and entrepreneurship
- At the Perfect Pitch Capstone event, each cohort will present their brand to senior-level Sally Beauty Supply and Cosmo Prof leaders
- One company will receive in-store distribution through Sally Beauty and Cosmo Prof stores based on ratings from the Perfect Pitch presentation and online voting
Aaron Alt, president of Sally Beauty Supply and chief financial officer, said, “We continue to be inspired by the terrific female entrepreneurs we work with and are committed to bringing the best of the best to our consumers while lifting up more female-owned brands.”