KEVIN.MURPHY, an industry haircare leader, has partnered with Green Circle Salons, an organization that provides sustainable waste management for salons and spas, in order to help reduce the overall environmental impact of beauty businesses. Together, KEVIN.MURPHY and Green Circle Salons will teach beauty professionals and salon owners methods for becoming more sustainable, healthy, and profitable.
“It was love at first sight, literally – the first slide of Green Circle’s presentation discussed leaving no waste behind,” said KEVIN.MURPHY stylist and founder Kevin Murphy. “With unique initiatives like using hair to help clean up oil spills and turning color tubes and color waste into clean energy, Green Circle truly exemplifies our brand’s key messaging of ‘the choices we make’ and how they affect the environment.”
Green Circle, a collection of salons that send everyday byproducts like hair clippings, aluminum foils, color tubes and applicators for reuse and recycling, diverted more than 350,000 pounds of waste from landfills and waterways in 2014 alone. The Green Circle Salons program is exclusively dedicated to the salon/spa industry and features a fourfold strategy: be green, build revenue, save money, gain clients. “At Green Circle Salons, our mission is to create a sustainable beauty industry by 2020, so we could not be happier about partnering with KEVIN.MURPHY,” says Shane Price, CEO and Founder of Green Circle Salons.
Through the partnership, KEVIN.MURPHY will work with salons and their stylists to show how commitment combined with minimal effort can have a huge effect on the industry as a whole. Participating salons can expect to achieve 85%-95% waste diversion overnight.
“What do you do when a company like Green Circle Salons approaches you, offering to help your salon and customers do their part to contribute to a sustainable beauty industry?” says Rob Malone, co-owner of Oiseau Salon. “You say, ‘Where do I sign?’ The program allows us to help lower our impact on the environment and take direct responsibility for how much of a footprint we leave behind.”
KEVIN.MURPHY offers products that are both of the highest natural quality and environmentally ethical. When searching the world for ingredients, the brand looks for companies using micro-cultivation, organic growing practices or ecologically-sound wild harvesting techniques to ensure that the KEVIN.MURPHY range meets these standards.
[Image: Offiikart/Wikimedia Commons]