LOS ANGELES -- Innovative Skincare, the company behind iS Clinical, announced the launch of Icon Skincare. The new prestige skincare brand, which was founded by Bryan Johns and Alec Call, is designed to deliver measurable, visible results in a simplified high performance system that builds on more than two decades of formulation expertise.
Icon introduces a more intentional approach to skincare, which prioritizes clarity over complexity and supports skin through focused formulations that work in harmony with its natural function. The brand is built on the belief that skincare should deliver results while elevating the daily experience. Icon was created to awaken confidence and provide a unique, joyful experience.
"Icon is a natural extension of our mission – to help people live their best lives in their best skin," said Bryan Johns, President and CEO at Innovative Skincare. "We developed Icon to bring joy to the journey of discovering the inner Icon in everyone. We all have the ability to be iconic in our own right, which begins with confidence and focusing on what is right with us, rather than what is 'wrong.' We truly want people to awaken their 'Icon Energy,' the type of confidence you can only achieve by turning your best face to the world."
The collection is anchored in the essential pillars of healthy skin: cleansing, resurfacing, hydration, and brightening. The products offer nurturing, soothing and the formulas are powered by signature blends of sustainably sources botanicals, antioxidants and acid combinations. Many products feature royal jelly, an ingredient backed by clinical research to support skin vitality, nourish and promote a visibly more radiant glow.
Icon was inspired by the rediscovery of Madam Renna. Renna was a pioneering facialist of Hollywood's Golden Age and her clients included Marilyn Monroe, Clark Gable, as well as countless other film stars. Renna is known for her use of royal jelly and custom skincare formulas. Renna's approach helped shape some of the era's most iconic faces. Icon reimagines the ingredients and techniques Renna used through a modern lens and combines them with Innovative Skincare's advanced formulation expertise.
