SEATTLE -- Paula's Choice, a global leader in high-performing, science-backed skincare, will partner with the FIFA World Cup 2026 and FIFA Women's World Cup 2027 as an official sponsor. The brand also launched a new global campaign, Proud Supporter of Your Skin, that focuses on the face as the ultimate canvas of expression.
This partnership reflects the brand's continued expansion into sport and its belief in high-performance skin care. Joining forces with FIFA, Paula's Choice is highlighting how performance, resilience and endurance are visible on the pitch and also across the global audience that will be experiencing the game. This partnership builds on Paula's Choice's history of supporting athletes and organizations that exemplify excellence. The brand has an existing partnership with NWSL Seattle Reign, WNBA No. 1 draft pick Azzi Fudd and rugby star Ilona Maher.
The FIFA campaign will reveal the stories unfolding on and off the field during the tournament. The campaign field, The Beautiful Game, reinforces the perspective that beauty comes from grit under pressure and resilience, not perfection. The campaign will roll out globally across digital and social channels. A flagship activation will take place in Los Angeles during the tournament.
“We see skincare as part of a broader performance mindset,” said Faiz Ahmad, Chief Executive Officer at Paula’s Choice. “At the World Cup, that performance is everywhere, in the athletes, the fans, and the environments people move through. Our role is to support people and their skin in those moments. That’s what The Beautiful Game brings to life.”
