Airy, designed for 28-410 finishes, features a slightly smaller 2.12-inch diameter, a plug seal and a 0.3-inch orifice. Aptar
At the core is a shift in user interaction: squeeze-to-open, release-to-close. The patented valve system delivers a consistent stream with a clean cutoff, designed to minimize drips, prevent unintentional dosing and reduce contamination risk from external contact. The result is a hygienic, single-handed experience tailored for wet, in-use environments—think shower, bath or on-the-go application.
From a packaging engineering standpoint, both SKUs are tuned for compatibility and flexibility across viscosities and categories including hair care, body care and baby products. Cleo is manufactured in the United States and supports 28-400 and 33-400 neck finishes, with a 2.125-inch diameter, crab claw seal and a 0.375-inch orifice. Airy, designed for 28-410 finishes, features a slightly smaller 2.12-inch diameter, a plug seal and a 0.3-inch orifice. Both closures are offered with frost finishes, reinforcing a premium, minimalist shelf presence aligned with the lidless format.
The inverted architecture enables “always open” readiness while reducing product pooling and waste, particularly relevant for thicker formulations that traditionally require shaking or tapping. Aptar notes the platform is already commercialized in pet care in China, with expansion underway across home care and hair care applications.
For brands, the value proposition extends beyond convenience. The simplified silhouette removes secondary components, enhances shelf differentiation and supports accessibility use cases, from one-handed shower routines to easier dispensing during infant care.
