Rokt, a provider of ecommerce technology and software solutions, is teaming up with Ulta Beauty in an effort to grow Ulta’s retail media network in time for the 2024 holiday season.
Rokt's technology allows Ulta Beauty to present relevant offers and messages to consumers from non-endemic brands—i.e., brands that are not retailed by Ulta— at the point of purchase. Such brands could include streaming companies, non-beauty consumer products or potentially, per a clarification from Rokt, beauty brands not sold by Ulta.
This will enable Ulta to drive app downloads, beauty service bookings and reward program sign-ups. Additionally, it will provide customers with personalized recommendations and exclusive deals from other brands.
This partnership marks a significant step for both companies; Ulta Beauty can enhance customer engagement and drive incremental revenue, while Rokt expands its footprint into the beauty industry.
Brandi Pitts, SVP of marketing and media at Ulta Beauty, states, "We're pleased to partner with Rokt to continue strengthening the power of our UB Media business while enhancing our overall guest experience.”
Pitts adds, “We're committed to providing a personalized, elevated end-to-end experience for our guests, and this partnership will enable Ulta Beauty to build on that capability by delivering messages from premium brands and service providers whose offerings are tailored for each of our online guests.”
Laura Cosgrove, vice president of retail partnerships at Rokt says, "Ulta Beauty is an industry leader with an impressive customer base of nearly 44 million loyalty program members and we're thrilled to partner with them to expand their UB Media business.”
Cosgrove concludes, “Through this partnership, Ulta Beauty will be able to connect even more closely with its online guests by delivering relevant messages from non-endemic advertising partners at the post-purchase moment, making the overall shopping experience more personal, valuable and enjoyable."
