Treatt has released its Natural Extracts Report, which explores the consumer demands and trends surrounding natural, botanical and plant extracts, highlighting the flavors, opportunities and challenges in the beverage industry in 2023.
Tracy Gorman, insight executive, said, "Health and wellness is the biggest global mega trend ever seen and is morphing from a trend to a way of life. Consumers demand natural ingredients and are scrutinizing labels like never before, so we wanted to showcase the naturals market, how trends are evolving and how our high-quality natural extracts and ingredients meet the expectations of beverage consumers.”