Treatt Appoints Vice President of Global Sales & Announces Retirement of CCO Douglas Rash

L to R: Treatt has appointed Gavin Patrick to vice president of Global Sales and announced the retirement of chief commercial officer, Douglas Rash effective September 2023.
L to R: Treatt has appointed Gavin Patrick to vice president of Global Sales and announced the retirement of chief commercial officer, Douglas Rash effective September 2023.
courtesy of Treatt

Treatt has announced the retirement of chief commercial officer, Douglas Rash effective September 2023. Gavin Patrick, U.S. Sales director has been appointed to vice president of Global Sales, effective immediately.

CEO Daemmon Reeve shared, “A huge thanks to Douglas for his significant influence on the Treatt journey. It has been a privilege to work closely with Douglas for the last 13 years and we all wish him well for a different pace of life.”

According to Treatt, Rash has led the commercial team at Treatt for the past 13 years, playing a key role in the group’s sustained growth, transitioning the company from F&F ingredients focused, to a natural extracts manufacturer targeting the global beverage industry. During Rash’s tenure, the United States facility expanded in Lakeland, with the UK facility moving to a new, fit for purpose green-field site.

Reeve added, “I first met Gavin in Florida when he joined Treatt in 2007 and it has been a joy to see his career flourish under Douglas [Rash]'s guidance. We are excited for our future under Gavin [Patrick]’s sales leadership and congratulate him on his appointment.”

Patrick brings over 15 years of sales experience, demonstrating an ability to develop and succeed in previous roles, whilst building great relationships with customers and colleagues alike. According to the company, Patrick's extensive industry knowledge of beverage ingredients and growth within the group will provide a great level of leadership for the team to support Treatt into the next phase of growth.

Patrick commented, “It is a privilege to lead such a great team at Treatt. I am excited about the growth potential of the global business and look forward to building on the great foundations that Douglas has laid the past decade.”


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