NEW JERSEY – October 9, 2026 – Lights. Camera. Lacquer. LIONYX Lacquer launches HOLLYWOOD NEVER DIES, a four-shade collection that reimagines the glamour of Old Hollywood through a distinctly modern lens.
The collection's inspiration comes from the timeless allure of Hollywood's golden age; the collection takes four shades classic red, jewel-toned purple, champagne and pearl—and transforms them with dimensional, shimmering, luminous effects and rainbow-flashing holographic finishes.
The result is a collection that feels simultaneously nostalgic and unexpected, capturing the drama, elegance and individuality of Hollywood past and present.
The HOLLYWOOD NEVER DIES Collection:
- FINAL GIRL – A showstopping, true cherry-red linear holographic lacquer that transforms an iconic Hollywood red into a spectrum of rainbow brilliance. Created for actress Julie Benz for Terror Jr's “Lie to Me” music video.
- ROAD TO GRAPENESS – A rich, jewel-toned grape-purple linear holographic lacquer with intense rainbow dimension. Created for Terror Jr vocalist Lisa Vitale, who also named the shade.
- CHAMPAGNE PROBLEMS – A luminous champagne shimmer with flashes of fiery orange, offering a modern interpretation of classic Hollywood warmth and opulence.
- MOON RIVER – An ethereal pearl-white lacquer with an icy-blue shimmer, inspired by the understated elegance and romance of Hollywood's golden age.
The collection reimagines four classic, year-round shades with modern, dimensional finishes, from luminous shimmers to striking linear holographics. For professionals, it's a way to elevate a traditional manicure and offer clients something beyond a conventional crème or shimmer polish, without adding complexity or significant time to the service.
LIONYX continues to put focus on bringing specialty finishes and unexpected effects into traditional, air-dry nail lacquer. Co-founder Jessica Burns gives a closer look at which products/ shades she's seeing as the most versatile for the professional behind the chair.
"We want professionals to be able to offer clients something truly distinctive without the need for UV lamps, specialized equipment or complicated application techniques. Our quick-drying, 10-free formulas make it easy to incorporate these effects into everyday salon services," says Burns.
The new collection is designed with a range of colors, undertones and finishes that give professionals flexibility to complement different skin tones, personal styles and occasions.
Kelly Jennings, Co-founder, LIONYX Lacquer, unpacks how professionals can customize the collection for different clients.
"For clients who prefer a softer, more understated manicure, MOON RIVER features a luminous pearl-white base with a cool, icy-blue shimmer, while CHAMPAGNE PROBLEMS offers a warmer alternative with a champagne base and fiery orange shimmer. Both are beautiful options for clients who gravitate toward neutrals but want something a little more interesting," says Jennings.
For those who love a bolder statement, Jennings recommends FINAL GIRL is a classic cherry red and ROAD TO GRAPENESS is a rich, jewel-toned purple.
"Both feature linear holographic pigments that create an intense rainbow flare in direct light. What's especially fun about these shades is how dramatically they transform depending on the lighting. Indoors, they read as rich and sophisticated shades, but in direct light, they reveal an entirely different dimension," adds Jennings.
Each shade in HOLLYWOOD NEVER DIES features LIONYX's quick-drying, 10-free formula, delivering dimensional color and high-impact shine.
