Four Simple Tips for Selling Lash and Brow Serums at Your Practice
Daily demand managing a spa can leave the focus on selling retail items in your business a bit sidelined. Although selling lash and brow serums might not be your top priority, the demand for lash and brow services is strong and varied. This demand is fueled by the convenience of makeup-free looks achieved through lash extensions, lifts, tints, brow microblading, lamination, waxing and tinting. As beauty trends continue to evolve, whether for convenience of a makeup free routine or to keep up with the latest styles, lash and brow services could be or become a fundamental part of your practice.
So, how can you integrate lash and brow serum recommendations into your services to enhance the natural strength and durability of your clients' lashes and brows, extend the results of their treatments and increase your retail sales?
Consider These Tips:
1. Highlight The Importance of Lash and Brow Care During ServicesRemind clients about the importance of lash and brow care while you have their attention during a service. Clients are dealing with thinning lashes and brows due to age, stress, medications, illness, poor diet, skin conditions and environmental factors like UV rays, blue light, dry and cold air and pollution. Selling lash and brow serums can help protect against these daily aggressors and provide essential nutrients to support hair elasticity. 
2. Align Your Services With Appropriate Retail Products
If you offer lash extension services, know which lash serum formulations are compatible with extensions, preventing adhesive slippage or which ones complement lash lifts or tints. Remind clients that using topical ingredients like peptides, biotin, keratin, panthenol, pumpkin seed extract and soybean oil can help maintain their extension results. Each ingredient has its own function to support the healthy look of hair, whether it be to stimulate, protect, seal in moisture, nourish, condition, infuse with essential fatty acids or to impart sheen and shine.
For those clients booking an upcoming lash or brow service, suggest that they use a lash or brow serum two to three weeks prior to coming in for the service. The technician will have stronger strands to work with and the client will appreciate their denser-looking brows or their solidly secured lash extensions as a result.
3. Confidence With Safe and Effective Formulations
Both professionals and clients alike are becoming more educated and concerned about product safety and unfavorable ingredients. Choose lash and brow serums that are clinically proven and safe. Ensure the formulations have been tested by ophthalmologists and dermatologists for ocular safety, are non-irritating and have a low return rate. Call the brand manufacturer and ask about ingredients, product safety and client return rate since the products’ inception.
Other ways to check on the integrity of the formulations are to look at the product longevity in the market, customer reviews and credible aesthetician or consumer voted beauty industry awards received. Confidence in your products lead to an easy sell.
4. Find Your Ambassadors
Identify clients who naturally share their positive experiences with products and services. Ask these loyal lash and brow serum users to share their journey and results with other clients. Genuine testimonials are powerful marketing tools!
Also, make sure your staff members have tried the lash and brow serum products. Some companies offer free staff samples to help boost sales.
Incorporating the above tips for selling lash and brow serums into your established flow at the practice can be simple and require minimal time while being an easy way to increase your retail sales.
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