Join WWBE for a Launch Celebration on May 17th and 18th

Beauty Exchange) will be launching on May 17, 2015 to licensed beauty professionals with a new in-the-cloud integrity built by pros for pros. was created by long time industry professionals and Co- Founders Eric Howard and Jeff Orrell. Eric describes the launch by saying, "We want to bring online integrity to the licensed salon professional with state of the art technology. We have achieved a secure, non-diverted environment for licensed beauty professionals everywhere and are ready to share this technology." WWBE is the place to find innovative, high performing professional brands.

Setting off its launch, is hosting the event of the year, Sunday May 17th and Monday May 18th at the Osgood Landing (OZZY) in North Andover, MA, a collaborative artistic “Hair Jam” session of stage performers presenting with an influence of John Sahag. Sunday May 17, 2015 will be all-day stage presentations and demos, including John Sahag Dry Cutting, Extension and Editorial Up-Dos by industry experts. Later that evening, the WWBE After-Hours Tribute Party starts!! – A Red Carpet event at the Hard Rock Cafe in Boston's historic Faneuil Hall from 5:00 pm to 11:00 pm. Then Monday, May 18th, capping off the two-day event with all-day intense hands-on Sahag Dry-Cutting Methodology and editorial up-styling classes from Sunday's experts. Come rub shoulders with industry icons and salon industry professionals alike from the world of fashion and entertainment and be inspired by the best team of luminaries the industry has to offer. Have fun, get inspired, and give to a great cause!

Legendary Artist Giovani DeCunto, from the Boston’s North End, will be offering a portrait painting of the late great John Sahag called “Resurrection” for a national on-line auction and final auction to take place at the HardRock After-Hours Party. His artwork has received international acclaim, and all the proceeds from this auction will benefit the Lung Cancer Alliance!
Demand for this is already fierce as the event includes an inspirational peek into the life and work of the iconic John Sahag along with Sahag Workshop Craftsmen. Demos include the Sahag Dry Cutting Method by Karmela Lozina and Lillo Ragusa from the Sahag Workshop on Madison Avenue in New York. Both are original members of Sahag and worked with John Sahag in educational formats, including editorial styling in all the world's leading beauty magazines and runway shows for Issey Myaki.
Host and presenter, Eric Oliver Howard, President of, along with many beauty industry leaders including internationally acclaimed cutting sensation Albie Mulcahy and industry ICON Dwight Miller, the 2014 NAHA (North American Hairstylist Award) Lifetime Achievement Award winner, who both worked with John Sahag to build the John Sahag Products Company in the past. Recently, Dwight and Albie have joined the World Wide Beauty Exchange Artistic Team along with WWBE personalities International Platform Artist and Editorial Stylist Joe Paciorek and extension expert Brent Hardgrave.

Partnering with to sponsor this spectacular event are Neuma Beauty, Marianna Industries, AQUA Extensions, Hard Rock Café, Millennium Bostonian Hotels, Brent Brush, MITATE Europe, Clipp-Aid and SAHAG!
Ticket prices are tiered for convenience: you can choose to attend Sunday May 17th show only, the Sunday evening Hard Rock After-Hours Party in Boston, Monday May 18th all hands-on classes, or the entire two-day event called the Platinum!  A portion of all proceeds will benefit Lung Cancer Alliance. For more information

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