Beauty News: Make Up For Ever Sponsors The Makeup Show LA

MAKE UP FOR EVER will once again serve as The Makeup Show LA’s Diamond Sponsor for the seventh consecutive year. The brand will be located at Booth #3000 throughout the two-day event on March 28th and 29th. MAKE UP FOR EVER will showcase its full product assortment of 1,600 skus, including professional-only items and never-before-seen new releases. All attendees will enjoy 40% off of purchases.

At The Makeup Show LA 2015 Keynote Panel on March 29th from 12:00-1:30 PM, MAKE UP FOR EVER Pro Division Director, Turner Floyd, will take the stage to interview three of MAKE UP FOR EVER’s biggest fans — celebrated Hollywood makeup artist, Melanie Inglessis; artist and musician turned makeup artist and skin printer, William Lemon III; and New York’s rock and roll makeup artist, James Vincent — as they talk makeup, MAKE UP FOR EVER, the power of social media, celebrity makeup secrets, and more. They’ll discuss their experiences and share their favorite tips and tricks on how to climb to the top of the industry and have a truly successful makeup career.  

Exclusively at The Make Up Show LA, MAKE UP FOR EVER will debut the next generation of skin primers, Step 1 Skin Equalizer, a collection of 10 unique primers that each address a specific tone and texture concern to perfect all skin types. Developed with the exclusive Equalizer Complex, the unique formulas triple the power of your foundation for smoother, more even, longer lasting makeup. These advanced, pro-artistry primers are formulated with Hyaluronic Acid to hydrate and firm while they help skin appear more even and smooth the skin for longer-lasting makeup coverage.

The Makeup Show LA will be held on Saturday, March 28, 2015 from 9am to 6pm and on Sunday, March 29, 2015 from 9am to 5pm at the California Market Center, 110 East 9th St., Los Angeles, CA. For a complete list of participating brands, educational speakers, schedule of events, and prices, please visit

[Images courtesy of Melody Joy PR]

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