Joico’s New Color Infuse Red Shampoo and Conditioner

Red haircolor fades faster than any other shade. This new care system is specially formulated for redheads, gently cleansing and moisturizing while depositing color refreshing elements.
The Multi-Spectrum Defense Complex fights both physical and environmental factors that cause fading and tonal change. Reds instantly appear brighter and more luminous.
Key Features & Benefits:

· Instantly boosts red tones and highlights
· Increases color vibrancy & shine
· Proven to reduce breakage by more than 53%*
· Repairs damaged hair & protects against future damage with Bio-Advanced Peptide Complex™
· Proven to strengthen hair, making it 2x more resistant to breakage (against combing breakage on damaged hair vs. a non-conditioning shampoo.)
· Helps protect color against fading with Multi-Spectrum Defense Complex
· Infuses hair with vital moisture while combating frizz

The How To:

· When you first start using Color Infuse Red Shampoo and Conditioner, use them every other time you shampoo and then adjust your usage from there. Use them as often as needed maintain your perfect red intensity.
· If you are red all over, apply your Color Infuse Red Shampoo starting at the scalp, where your hair is less porous.  Let the shampoo work its way through your ends as you rinse. Apply your Color Infuse Red Conditioner just to the ends, then let it naturally deposit into your more porous ends as you rinse.
· If you have red highlights in a darker base, you can safely apply Color Infuse Red to all of your hair; the dyes will just slightly affect your dark base while refreshing your red highlights.
· If your hair is really faded, allow the Color Infuse Red Shampoo to sit on your hair for 5 minutes. If you’re just fighting a minimal amount of fading, a minute or two will be sufficient.

[Image courtesy of Joico]

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