Inspired by the 90’s Versace campaign, Redken Creative Consultant Guido allowed individuality to shine on the runway at the VERSUS Spring/Summer 2015 show at New York Fashion Week. Guido enhanced each model’s natural hair texture, whether wavy or straight, using Redken’s new Wind Blown 05 Dry Finishing Spray. While the look may not be exactly the same for each model, the naturally undone look created an overall cool, sexy feeling on the runway.
“This sense of individuality was inspired by the Versace ads from the mid-90s and how the girls were captured for who they were, not what they were made into," says Guido. "Each model had a very natural, undone style, but each was slightly different depending on the model’s hair type and length. I added texture and lift at the roots with a generous amount of Wind Blown 05, and left the part messy and natural. Then, to add a bit of modernity and richness, I lightly sprayed Diamond Oil High Shine Airy Mist all over the hair at the end to give it a nice sheen, which played up the sexiness of the collection.”
Get the Look:
1. Start with dry, natural hair, and create a messy natural part.
2. Generously spray Wind Blown 05 Dry Finishing Spray all over the hair to add airy texture and weightless volume.
3. Tousle hair with fingers to achieve an easy, undone look.
4. Finish with a light mist of Diamond Oil High Shine Airy Mist all over to enhance the hair’s natural shine.
[Photos by Lucas Flores Piran for Redken]