BeautyCon, global summit for top digital fashion and beauty influencers, and their ever-growing number of fans—returned to Los Angeles on August 16 for its third-annual summit.
Hundreds of content creators including professional beauty gurus, editors, celebrities, bloggers and YouTube personalities came together to network, discuss the future of online media, and interact with fans. More than 6,000 of those fans gathered at the LA Mart to participate in interactive presentations, attend panels, create content, engage with a variety of top brands, shop, play games, and interact with some of the most popular fashion and beauty icons in the digital space.
This daylong experience was geared toward the tech savvy and socially connected group BeautyCon’s creators have dubbed, “Generation Connected.” Gen C, also known as the YouTube generation, is a group—80% of which is comprised of Millennials—who care deeply about creation, curation, connection and community, and is a powerful new force in the consumer culture. Brands that participated included; NYX Cosmetics, American Apparel, Uberbliss, Tarte Cosmetics, Salon Perfect, Crown Brushes, Lola V, The Platform, Insta Brand, The Hunt, Covergirl, Luster White, Shea Moisture, Bellami Hair, Cult Gaia, Stila, Too Faced, Mr. Kate, StyleHaul, and Panasonic Beauty to name a few.
Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon also introduced the BeautyCon Fashion Fan Club (BFF Club) where guests were able to sign up and receive special promotions, meet & greets, personalized shout outs from their favorite YouTube sensations amongst other perks.
Flip through to see photos from BeautyCon! [pagebreak]Fans gather at the LA Mart to participate in interactive presentations, attend panels, create content, engage with a variety of top brands, shop, play games, and interact with some of the most popular fashion and beauty icons in the digital space.
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Kelly Osbourne rocks an under braid faux hawk:
[pagebreak]Shay Mitchell attends BeautyCon LA:
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Jeannie Mai attends BeautyCon LA 
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Stylist and YouTube Personality Guy Tang demonstrates the magic of hair extensions!
