Beauty Business: Joico Announces New Hires and Promotions

Renowned haircare company Joico recently announced its latest new promotions and hires at the brand.  

focus on the Boston area. Tina comes to Zotos with a strong background in business development and education from Kenra. As Territory Manager, Tina will be responsible for managing the full service, Cosmoprof stores, and the advisor team for the Northeast Market.

lid background in marketing and brand management. She was previously Marketing Manager for the Revlon Hair Division/Simplicity Hair Extensions and Sr. Account Manager for TRAFFIC, a digital and advertising media agency. Nancy will be focusing on developing, managing and executing all aspects of brand development and marketing for Vero K-PAK Color, Beth Minardi Signature and Minardi Luxury Color, along with creating and providing a strategic vision for the growth and future of the brands.

strong background in marketing support for new product launches, business strategy and development and distribution of brand merchandising displays at retail. She previously worked for Sexy Hair concepts, Swiss Athletic Footwear and apparel. Nelli will be focusing on channel marketing for the Joico/ISO brands.

the Joico brand, Tookie will be responsible for Training and Shows in the U.S. Market, focusing primarily on the Artistic Directors and Artistic Teams. In her new role, Tookie will be responsible for developing and communicating curriculum and training, as well as producing major shows.

providing the Education team with management, organization and coordination of educational training events and multi-media productions. Anna will now be responsible for all Artistic Institute programs and international materials with an emphasis on global new products.

Marketing Team over three years ago as Marketing Coordinator. In her new position, Waleska will be managing core brands for export while continuing to assist with marketing promotions and initiatives.

[Images courtesy of Joico]

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