Hairstylist-turned-fashion powerhouse Christian Siriano teamed up with Sebastian Professional for a year-long partnership spanning two NYFW seasons. The collaboration includes a video series, look book/campaign shoots and Siriano’s participation in the Sebastian Professional What’s Next Awards.
As part of the partnership, Siriano designed a limited-edition packaging for the iconic Sebastian Professional Shaper and Shaper Plus hairspray, bringing new life to a classic silhouette.
Siriano designed the packaging to be reminiscent of the luxury and glamour of a regal Russian Opera house, stating that, “I wanted the design to be powerful and cool, yet romantic and beautiful – like the Mariinsky Opera Theatre. Women strive for that kind of glamour."
The limited-edition ebastian Professional Christian Siriano-designed Shaper hairspray has officially hit shelves at BSG, and is available ONLY May and June 2014.
To promote the new design, Sebastian Professional is asking fans to upload their "Selfie" posing with the stylish hairspray to the social media outlet of their choice (i.e. Facebook, Twitter or Instagram) using the hashtag #ShaperHairspray. One in every 50 entries will win a Sebastian Professional prize pack and have the chance to be featured on the Sebastian Facebook page!
The contest runs Monday, June 2nd through Monday, June 16th.
For more information, please visit www.sebastianprofessional.com and visit the company's Facebook page at www.facebook.com/SebastianPro.