L’Oréal Professionnel is expanding its demi-permanent lines, DIA Light and DIA Richesse, with five new shades to complete the portfolio for a total of 123 shades.
The latest DIA shades of golds, blues and a cool blonde all work to perfect and complete client’s existing color. To accompany the new shades, the creative technique guide, My Life: Inspired, was developed to enthuse colorists to unleash their creativity.
These shades are essentials for every colorist’s kit:
DIA Light: Golds
9.3/9G Light Gold
4.3/4G Dark Brown Sugar
TECHNICAL TIP:
The gold family has ultra versatile shades. Alone, they provide excellent coverage of white hair. 9.3/9G is also useful for toning and low lighting.
DIA Richesse: Blues & Greens
8.1/8B Iced Latte
6.1/6B Cool Almond
TECHNICAL TIP:
The blue tone shades are essential for corrective work, and perfectly neutralize orange underlying pigment. They are ideal for creating steely, ashy browns.
DIA Richesse: Cool Browns & Blondes
7.13/7BG Satin Blonde
TECHNICAL TIP:
7.13 balances natural warms and creates a creamy beige result. Cool Browns are ideal for color matching the mid-lengths and ends with an INOA ODS2 re-growth application.
The new shades will be available beginning June 2014.
[Images courtesy of L’Oréal Professionnel]
