In keeping with their innovative approach to business, CPNA unveils a new partnership with the premier global subscriber beauty box company, GLOSSYBOX.
CPNA is proud to announce the Boutique ~ GLOSSYBOX limited edition box, which will debut at CPNA 2014 this July in Las Vegas and will go on sale to beauty consumers online in August 2014. Boutique’s collaboration with the leading online purveyor of luxury beauty follows successful recent collaborations that GLOSSYBOX has launched with brands, including Net-A-Porter, Bergdorf Goodman, La Prairie and many others.
Debuting at last year’s show as Beautique, the one-stop beauty shop highlighted deluxe-sized samples, including the latest in up-and-coming cosmetics, skin care, nails and hair. The concept was widely successful, and returns this year, as Boutique, a joint venture with GLOSSYBOX that enables both GLOSSYBOX and CPNA to present a unique opportunity for consumers to be the first to try new brands and products from Cosmoprof North America - the premiere beauty trade show.
Attendees will be able to hand-pick seven deluxe samples from 20 featured exhibiting brands for a donation. All proceeds collected onsite will benefit CITY OF HOPE, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. In August after the show, the Boutique box will be available for sale exclusively on GLOSSYBOX.com. The limited edition box will feature 7 products and will have a small run once it is sold out ~ it is gone! Exhibitors participating in this program will benefit from enhanced visibility on the show floor as well as consumer and social media visibility before and after the show. Together, GLOSSYBOX and CPNA will design the box and select the brands for this first of its kind collaboration.
Cosmoprof North America will take place July 13 - 15, 2014 at the Mandalay Bay Convention Center in Las Vegas, NV. For more information, visit cosmoprofnorthamerica.com!
[Image courtesy of Y Public Relations]