PRAVANA Announces Three New Promotions

Hair care company PRAVANA recently announced the promotions of Tania Kingsrud to Vice President of Marketing, Irene Seferian to Director of Marketing, and Jamie Muniz to Marketing Associate.

e campaigns for a wide range of brands, she offers expertise in the execution of innovative, results-driven marketing programs to launch, build and revitalize brands. Professional specialties include brand management, promotional development, new product, media relations, digital communications and event marketing and execution. Prior to joining PRAVANA, Kingsrud was the Sr. Director of Brand Marketing and Communications at PMK*BNC in Los Angeles working with brands such as MAC Cosmetics, DryBar and The Honest Company. Kingsrud graduated with a BA in Marketing and Communications from the University of Southern California.

ngside some of the most well-known talent in the industry. She was very privileged to hone her craft under the tutelage of Paul Mitchell's finest stylists. She quickly built her own clientele and settled into a small salon in La Jolla, California where she worked behind the chair for several years. During this time, she decided that she would go back to school to get her Bachelor’s Degree in Marketing. She worked full-time in the salon and attended school at Ashford University graduating in 2012. Muniz's years of experience behind the chair made her an asset to the PRAVANA team and joining their unique atmosphere has put her in a position to help shape the future of the industry from a stylist’s perspective.

uty industry: skin, fragrance, color and hair. Prior to her current position as a Director of Marketing at PRAVANA, she worked as an Assistant Account Executive for a boutique PR agency, Wonacott Communications. Her creativity is organic, which is crucial in the marketing field. Seferian likes to think outside of the box to easily put herself in the place of the cliental – engaging and understanding them fully for a better range of services and products.

[Images courtesy of Pierce Mattie Communications]

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