Trevor Attenborough, President and General Manager of KAO USA Salon, announced the upcoming opening of the new Goldwell KMS California Academy in the heart of New York’s fashionable Meatpacking District at 22 Little West 12th Street. Slated to open its doors in June 2014, this design forward 6500 square foot space will be the brand’s newest East Coast flagship academy, and will proudly serve as partner to the Goldwell KMS California Academy’s acclaimed, original Santa Monica location.
The soon-to-be-unveiled multi-story creative space features a stunning rooftop classroom with terrace views of New York City’s world famous skyline, putting the creative energy of the city at the heart of this unique educational experience. Students will be encouraged to use the urban landscape that serves as the Academy’s new home as a muse to create bold, original work. Attenborough explains, “Whether drawing from the rich cultural heritage or striking architecture of this world class city, we hope that our guests will be inspired to take their craft to the next level.”
At the New York Academy, stylists can immerse themselves in custom classes that will help bring their craft to the next level of artistry. The “Inspiration NYC” course gives students access to Global Color Master John Simpson as they explore the city’s unparalleled arts and culture scene—from world class museums, to vibrant neighborhoods, to the hottest nightlife—on guided field trips. Advanced principals of art and design will be paired with raw, experiential inspiration as attendees return to the Academy to reinterpret their New York inspiration into breathtaking styles.
For those interested in editorial fashion styling, the Academy offers, “On Set,” an essential workshop on the most in-demand, current trends of the season. Led by Global Artistic Master Dimitrios Tsioumas, this fashion forward course teaches students the fundamentals behind current trends seen in top runway and editorial photo shoots. Attendees will leave with a firm grasp of different editorial styling method, techniques, and the latest fashion concepts.
Or, to go behind the scenes and stay ahead of the trend, the “KMS 2014 Campaign Sessions” class brings the KMS California Campaign photo shoot to life with an advanced study of creative cutting and editorial styling. Students will have backstage access to the inspiration behind the shoot, techniques used to create the looks, insight into the inner-workings of the brand, and this year’s concept. Attendees will learn to personalize the KMS techniques to suit their own clients and express their unique individual style. No matter which hair care brand is their chosen favorite—Goldwell, KMS California or otherwise—every Goldwell KMS California Academy class welcomes all stylists to come learn and grow.
Vice President of Education Sandra Humphries says, “We’re so excited to bring together such an innovative team of both artists and attendees that will create styles that are true works of art.” The new Academy will also feature an International Series of programs to showcase artists from around the world. With course offerings ranging from Inspiration NYC to Free Form Hair Painting, each of-the-moment class will bring attendees the hottest new must-have style and color techniques.
[Images courtesy of Tractenberg PR]