Recently, renowned haircare brand Joico announced its latest partnership with celebrity colorist Denis de Souza. The talented stylist has been garnering increased attention over his innovative coloring technique that produces gorgeous, natural looking, sun-kissed strands favored by such A-listers as Kate Mara, Olivia Wilde, Zoe Saldana, Mila Kunis, Rachel Bilson, Nicole Richie and Lucy Hale. Says de Souza, “I’ve been using Joico products ever since I can remember, which is a true testament to the brand’s ability to remain timeless and relevant. I couldn’t be more inspired by the brands passion and innovative methods of exploring hair color, which is why this partnership signifies a new high for my career.”
de Souza has worked at top salons on both the East and West Coast, including Andy Le Compte Salon in West Hollywood and Serge Normant of New York City. According to Joico Senior Vice President and General Manager Sara Jones, “We’re thrilled to be partnering with Denis at such an exciting time. Our growth in color is showing no signs of stopping. He’s been a loyal Vero K-PAK Color user for many years and we’re so happy to have him on board to officially represent the brand.”
de Souza's first appearance on behalf of the brand will be for the upcoming 86th Annual Academy Awards. For additional information on Joico products, brand news and offerings, please visit www.joico.com.
[Image courtesy of Joico]