Though the buzz and curiosity about IBX started to spread at the beginning of January, Famous Names kept priorities focused on the United States domestic launch of IBX at the International Salon and Spa Expo in Long Beach, California.
The team spent the weekend chatting to professionals and executing demos for anyone who asked. Famous Names says they were overwhelmed by the positive feedback, and especially thrilled that so many technicians coming through the booth had already heard about IBX. Nail techs shared that they are excited about how IBX will help their clients’ nails and grow their businesses. With interests piqued, Linda Nordstrom and Marti Manning were the true MVPs of the booth—-they strengthened nails for three full days of demos.
Famous Names plans for the new nail strengthener and repair treatment to be an industry game changer. Flip through the pages to take a look at some snapshots from the IBX exposition booth at ISSE! [pagebreak][pagebreak][pagebreak]
[Images courtesy of Famous Names]