Aveda Global Creative Director Antoinette Beenders and Aveda Global Artistic Director for Makeup Janelle Geason created gorgeous hair and makeup looks backstage at the Novis Fall/Winter 2014 presentation at New York Fashion Week.
Beenders was inspired by the graphic, bold shapes and earth tones, reminiscent of expressionist art, that pervaded the Fall/Winter collection. She created effortless structure and a delicate braid detail that took hair away from the face using Pure Abundance Style Prep and Pure Abundance Hair Potion.
"This is a great look with young, funky texture that suits the lovely structured clothes," commented Beenders.
Also inspired by the soft, earthy tones of the collection, Geason created a hydrated, matte complexion with Aveda Inner Light Dual Foundation.
Says Geason, "The clothes for Novis this season are very structured and geometric, so I wanted to create something soft and very beautiful for the makeup. I combined our Eye Shadow Transformer with a new Petal Essence Single Eye Color in Golden Cypress for a shimmery paint-like effect on the eye."
[Images courtesy of Aveda via Flicker.com]