Produced by the Professional Beauty Association (PBA), the 2014 International Salon and Spa Expo Long Beach (ISSE Long Beach) continues to be the West Coast's largest and most influential total beauty event. An energetic crowd of nearly 40,000 beauty professionals from around the world attended the show. PBA's ISSE concept has evolved beyond the traditional "hair show" to be the industry's most complete beauty event for professional hair, nails, cosmetics, esthetics, wellness, massage and advanced education.
ISSE Long Beach is known for its diverse exhibitor base, and 2014 was no exception. Known as the launch pad for new beauty products and services, ISSE Long Beach 2014 featured a sold-out expo floor, welcoming more than 350 leading beauty brands. Ranging from international beauty leaders to indie trendsetters, exhibiting brands included CAILYN Cosmetics, Conair, Glycelene, Moroccanoil, OPI Products Inc., Vidal Sassoon, and Zotos International. ISSE was also excited to welcome first-time exhibitor Aveda to the show floor this year, which also marked the return of the company to any expo floor in multiple years.
Next year's International Salon & Spa Expo will take place January 24-26, 2015 at the Long Beach Convention Center. ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain a professional atmosphere, attendees must present proof of license and a valid photo ID.
For additional information and photos from ISSE Long Beach and updates on next year's show, please visit probeauty.org/isse.
Click through to see exclusive photos from ISSE Long Beach 2014! [pagebreak] Futuristic looks at Scruples. [pagebreak]
Red hot styles at CHI. [pagebreak]
The Teals show off their impeccible skills on the NAHA stage. [pagebreak]
The gorgeous Moroccanoil booth! [pagebreak]
Demonstration at KEVIN.MURPHY.
Learning new hair tips at the Brazillian Blowout booth.
Styling at the Neuma booth. [pagebreak]
Hair coloring and cutting techniques at Sassoon. [pagebreak]
Polish galore at OPI and Morgan Taylor! [pagebreak]
The Earthly Body booth was a hot spot! [pagebreak]
Demonstrations at GK...
... and at Croc! [pagebreak]
At the Karg booth.
Tips and tricks at FHI. [pagebreak]
Big, beautiful hair at Amika.
Extensions at Halo Couture. [pagebreak]
Oster Professional's selection!
Extensions at Donna Bella. [pagebreak]
So many pretty polishes at CND! [pagebreak]
The busy Hot Tools booth.
A very high-energy demonstration at Rusk. [pagebreak]
Fun colors at ISO Professional.
Luxurious products at the Malibu C booth. [pagebreak]
Gorgeous color demonstration at the Keratin Complex booth.