On January 23rd and 24th, Keratin Complex participated in the official backstage VIP Gifting Lounge at the 2014 MusiCares Person of the Year fundraiser honoring Carole King. The beauty brand created the ultimate atmosphere for guests to get primped and pampered for the big event, offering a style bar and touch-up station.
Attending celebrities included Lady Gaga, Stephen Tyler, LeAnn Rimes, Eddie Cibrian, Carole King, Miranda Lambert, Alicia Keyes, Jason Mraz, Will.I.Am, Kacey Musgraves, James Taylor, Pink, Gloria Estefan, Jimmy Kimmel and Amy Grant, who all stopped by to get pampered and styled by Keratin Complex.
The always outspoken Lady Gaga declared, “I love Keratin Complex products and use them all the time!” Her hairstylist picked out the Sparkle & Shine in Gold and the Bling Brush for the evening's events, using Sparkle & Shine on her cropped blond wig for her performance. Meanwhile, country singer LeAnn Rimes picked up the Keratin Complex Blondeshell Collection to keep her blonde tresses up to par while also trying the Volumizing Dry Shampoo in Blonde after husband Eddie Cibrian raved about the citrus scent.
Latin singer Gloria Estefan was excited to support the brands South Florida roots and raved that the products are “perfect for her Cuban hair." On day one, Estefan scooped up the Instant Keratin Repair Kit to use that night and raved about her newly soft strands the following day.
Practicing his signature scream, Aerosmith front-man Stephen Tyler used a Black Bling Brush to prep for his upcoming performance with his band, while recording artist Leah McFall touched up her bangs with the Black Bling Brush and this year’s winner for Best Country Album, Kacey Musgraves, picked up Keratin Complex’s new Color Therapy Timeless Color Shampoo & Conditioner.
[Images: Getty Images and courtesy of EFG PR, respectively]