DIVE IN TO ENDLESS COLOR CREATIVITY!
8 winners will each receive a Joico Haute Hue Kit featuring two new Color Intensity shades:
Cobalt Blue and Peacock Green
tive shade options expand exponentially for salon pros!
Perfect for colorists who yearn to explore the art of haircolor – and very en vogue with the season’s fashion trend in jewel-tones – Color Intensity concentrated pigments can be applied directly to hair (no developer required), or mixed with the other shades in the collection to produce a wide range of hues--from vibrant vivids to delicate pastels. These hues are formulated with Joico’s exclusive K-PAK Quadramine Complex®, which repairs and reconstructs hair as it’s being colored, leaving it incomparably healthy and shiny.
Working with all eight Color Intensity shades, Joico Vero K-PAK Color Artistic Director Sue Pemberton and Celebrity Colorist and Guest Artist Cherry Petenbrink have created two, exciting new inspirational collections. “Celestial Mystique” features luminous, twinkling shades—with names like Aurora and Super Nova. “Calypso Colors” evoke the bright, exotic feeling of an island holiday. Both of these “haute hue” collections are sure to inspire and intensify your passion for fresh, vibrant, trend-defining color!
“I am a big believer that as artists, everyone should create their own signatures,” says Sue. “Mine is very well known: vivid, vibrant color that flows and blends, and makes a statement. Vero K-PAK Color Intensity is my product of choice to make that statement!”
Adds Cherry, "As a creative colorist who loves to customize every formula for my clients, I have had a blast with the two new shades. Color Intensity shades offer me a multitude of options. Incorporating panels or weaves always takes color to a new level. Ombré never looked better. By custom blending the Color Intensity shades, I have taken my clients’ color to an exciting new place!”
To download Sue’s “Calypso Colors” and Cherry’s “Celestial Mystique” collection formulas, plus more from other Joico artists, visit www.joico.com/intensity.
