Thanks to the power of breakthrough technology found in their high-quality products, as well as an appreciation for stylists' passion to reveal the individual beauty of each and every client, Joico turns heads. This year, the attention turns to curved, feminine shapes and a unique take on radiating color in Joico's 2013 Trend Collection, Turnstyle. Created by International Artistic Directors Damien Carney and Sue Pemberton, Turnstyle employs four, head-hugging shapes and a host of unexpected color palettes based on a pivoting placement pattern, for an overall result that's guaranteed to turn heads in salons worldwide.
According to Joico Senior Director of North American Education, Angelia Polsinelli, this new collection “drew inspiration from the head turning transformation of Joico’s image and packaging [and] combined bold feminine shapes with a dramatic new spin on the traditional, popular ombré color technique. The result is a collection of fitted head shapes and gradient color designs.” Furthermore, Plosinelli reveals that, "both the cut and color looks in Turnstyle are executed by expertly combining Joico’s exclusive J Cut and J Color principles with an artisan interpretation that pivots from a central point on the head. The result is head turning style that is both wearable and modern.”
Stylists can explore the two Turnstyle cut and color techniques in hands-on educational programs and via the comprehensive inspirational and technical portfolios designed to support the trend. Visit www.joico.com/salonpro for information on classes, workshops and other educational events.
Click through to see the full Turnstyle Collection from Joico. [pagebreak]
Hair (cut and styling) - Damien Carney, Joico International Artistic Director
Color - Sue Pemberton, Joico Vero K-PAK Color International Artistic Director
Wardrobe - Nikko Kefalas
Makeup - Walter Obal
Photographer - Hama Sanders
Creative Director - Joseph Suarez, Joico Creative Director