At a recent, glamorous event at the Metropolitan Hotel, America's leading eyelash extension brand, NovaLash announced its new launch of products in the United Kingdom. NovaLash takes pride in its famed technique, known for being the healthiest false lash application method on the market. To highlight this method, the company employed celebrity lash artist Sophia Navarro to apply lashes to models during the elegant event. The company also took the opportunity to showcase its signature Retail Line, patented AirNova drying machine, and the much sought after Candied Lashes for the upcoming festive season.
The opening of the company's first international office in the UK means that NovaLash now offers monthly training and certification courses in central London. The new UK office will also be selling products direct to certified NovaLash spas, salons, and lash artists in the UK and throughout Europoe. Amongst NovaLash's 2014 expansion plans is the goal to eventually include monthly training in other regions of England, as well as Scotland and Ireland.
Established in 2004 as the first global distributor of eyelash extension products, NovaLash quickly grew to become the leading company in its field. The new UK international office will mark the company's expansion into over 40 countries outside of the United States. As always, NovaLash will continue to emphasize the very best technology, science, creative artistry, and customer satisfaction, as well as improved regulations and superior education.
[Image courtesy of Joni Rae and Associates]