Dean Banowetz joins Joico, Matrix sees red—plus color protectors from Redken and color shots from Paul Mitchell
Code Red
Blondes may have more fun, but redheads are red hot! Matrix’s new SORED comes in four shades—red, copper, red copper and red violet—and are designed for both booster and highlighting results. Exclaims Cheryl Nishi, artistic trainer at the Matrix Global Academy: “These shades put the red in red carpet!”
To Protect and Serve
The Chemistry System from Redken is a salon-only service that provides intense therapy to stressed-out hair. To preserve color, the three-step process starts with Protect Shot, which includes ceramides and protective agents to help boost the inner hair structure. Next comes 3.5 pHix pHase to lock in the shot and seal the cuticle. Color Extend Rich Defender is the finishing touch, delivering ingredients that help to protect and smooth the hair, preserve color intensity and add reflective.
Calling the Shots
No more waiting until 5 o’clock to mix your favorite cocktail. Paul Mitchell’s new Color Shots deliver intoxicating results with five vivid colors designed to work with Paul Mitchell the color and PM SHINES. With over 1,000 different color combinations, you can easily intensify or neutralize semi, demi and permanent hair color.
Joico’s Idol
Vero Color, Joico’s professional coloring system, is now represented by celebrity-stylist and American Idol hairstyling department head Dean Banowetz. He’s a true fan of the Vero line—VeroULTRA, VeroChrome and VeroLift were used to color contestants’ hair on Idol’s most recent hit season.
