Aveda Global Creative Director, Antoinette Beenders, created the look seen at the Kimberly Ovitz Fall/Winter ‘13 show. Channeling the mood of collection, Beenders created asymmetric corseted ponytails.
"Kimberly’s collection explores the human psyche and innate defenses found in animals and insects,” says Beenders. “I wanted to create a look that complemented the clothes – like a shield of armor or an armadillo’s shell- think of a 1920’s wave in a futuristic interpretation, just touched with danger.”
"We used two Aveda essentials – first, Aveda Phomollient™ Styling Foam for shine and hold, and then Aveda Control Force™ Firm Hold Hair Spray to secure the style in place. However, if you’re working with thin hair, add some volume and texture before you begin styling with Aveda Pure Abundance™ Style-Prep™.”
STEP 1: Make a center part, creating two sections on each side of the head.
STEP 2: Drench the hair with Aveda Phomollient™ Styling Foam from roots to mid-length and with a Mason Pearson comb each side up into a high ponytail with one pony nearer to the forehead, and the other behind the ear.
STEP 3: Use about an arm’s length of millinery elastic to anchor each of the ponytails in place. This elastic grabs the hair so you don’t have to worry about slippage.
STEP 4: Once tied taut, wrap the loose ends of the elastic in a criss-cross fashion around the ponytail, working from the base to the ends, effectively “corseting” the hair.
STEP 5: Pull the hair gently from in between the elastic cord to create S-shaped waves. Then, smooth out flyaways with Aveda Control Force Firm Hold Hair Spray.
STEP 6: Overlay the ponytails on top of the head, directing the ponytail that sits nearer to the face down the side of the head so that it snakes along the hairline. Then secure with bobby pins and U-pins. If the hair is long enough, loop underneath the ear.
STEP 7: Direct the other ponytail that sits further back on the head forward along the parietal ridge, which is about an inch above the ear, securing with pins. Again, allow the hair to snake along the hairline above the forehead, tucking the ends under the first ponytail.
*Together the ponytails should converge to create a wavy S-shaped form.
STEP 8: Finish with Aveda Control Force Firm Hold Hair Spray.
[Images Courtesy of Jon Gurinsky/Aveda]
More from New York Fashion Week Fall 2013: Derek Lam Phyto T3 | David Hart | BCBG Max Azria | Cushnie Et Ochs | Alexander Wang | Carmen Marc Valvo | OPI at Houghton | Rag & Bone | CND at Alexander Wang | OPI Joins Gabriela Perezutti | Christian Siriano | China Glaze Joins Tadashi Shoji | OPI at Chloë Sevigny | Ann Yee | OPI Joins Joanna Mastroianni | Parkchoonmoo | Katie Gallagher | Mara Hoffman | Marc By Marc Jacobs | Lela Rose | Catherine Malandrino | William Okpo | DKNY AW’13 | OPI Joins Jenni Kayne | Victoria Beckham