The Road to NAHA

Create a signature look for a chance to participate in NAHA 2012. This year, Redken is pleased to announce The Road to NAHA Contest which can be entered from March 9 through June 30, 2011.  The contest offers stylists the opportunity to showcase their talent in one of the industry’s most esteemed events.

Grand Prize:
Two winners will receive direction from accomplished Redken professionals and past NAHA Master Stylist Winners on how to perfect their hair styles as well as what category best suits their strengths. The Grand Prize includes:
    •    A Trip to New York City in December 2011
    •    Mentorship on hairstyle development with Redken’s Education Artistic Directors Kris Sorbie or Chris Baran
    •    Professional photo shoot with a model, photographer, make-up artist, and wardrobe stylist
    •    Free entry to NAHA 2012

Who Are the Redken Mentors?
Redken is proud to take part in continually educating and inspiring a new generation of stylists. They selected Education Artistic Directors Kris Sorbie and Chris Baran to guide the contest winners through the process of submitting their look to NAHA. Both mentors are past NAHA Master Stylist Winners, and can use this experience to help their mentee perfect their total look.

HOW TO ENTER:
Create a signature look using products from the Redken Collection. Stylists may enter more than once, however, each entry must be submitted separately and each hairstyle and technique must be noticeably unique and distinct. Anytime during the Entry Period visit Redken’s Professional site and complete the entry form including the following:
    •    Create a hairstyle using only Redken products and provide a title for the result.
    •    Explain the inspiration of your hairstyle
    •    Provide the complete step-by-step technique and the products used
    •    Include 5 photos - one before photo and four after photos.

More on NAHA:
Each year the Professional Beauty Association (PBA) hosts the annual North American Hairstyling Awards (NAHA) at the Mandalay Bay Convention Center in Las Vegas, NV. The esteemed NAHA awards celebrate creativity and talent in a range of hair categories awarding exceptional hairstylists as well as salon design and student stylists. Redken will partner with the PBA and create a contest to encourage stylists to enter their work in the 2012 awards. The contest aims to provide stylists with the opportunity to showcase their creativity and compete in NAHA with the complete support of Redken.

Image: Oscar and Wendy Bond, winner of 2010 NAHA Master Stylist of the Year. Photography: Trevor Owsley

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