L’Oréal USA-owned SalonCentric has announced the acquisition of Peel’s Salon Services. “We are very pleased to welcome Peel’s to SalonCentric,” says Paul Sharnsky, president of SalonCentric. “There is a sharing of common values in both our businesses, including a passion for hairdressers and the salon industry as well as a long-standing commitment to this business. This acquisition will provide SalonCentric with the opportunity to fully serve professional hairdressers in the mid-U.S. as Peel’s territory includes North and South Dakota, Wyoming, Oklahoma, Montana, Colorado, Nebraska, Kansas, Iowa, New Mexico, Minnesota and Missouri.”
“The decision to sell to L’Oréal was a natural one for the family,” adds Bill Peel, president of Peel’s. “Our two companies have been linked for a very long time. Our father, Bob Peel Sr., was one of the first Redken distributors in the U.S. back in the ’60s. About ten years later, our company also became the first Matrix distributor in the U.S. Both Redken and Matrix are now L’Oréal brands. We’ve built our success on one simple philosophy: help the salon customer to be a better business person and you will earn all their business. That’s a philosophy we share with SalonCentric.”
Peel’s is the fourth acquisition for SalonCentric over the past 12 months, including CB Sullivan, Maly’s Midwest and Marshall Salon Services.
