Hair Styles Tips: How to Get the Wet Look

Turn clients on to the wet look this season as seen on the Prada, Lanvin and Jil Sander runways - it can look polished enough for work and chill enough for the beach. Elsa Pataky has it down!

Super Polished:

·Smooth wet, towel dried hair with the Sam Villa Signature Series Styling Brush
·Rub Redken water wax 03 shine defining pomade into hands to warm and distribute evenly trough out hair.
·Style into a ponytail, band or clip and let dry.
·For added gloss, finish with Redken shine flash 02 glistening mist.

Textured Wet:

·Dry hair as usually to about 75% with the E-T.C. Light Professional Ionic Hair Dryer exclusively for Sam Villa
·Warm Redken tousle whip 04 soft texturizing cream-wax in hands and distribute evenly for definition and a matte-satin finish.

“The wet look is such an easy trend to adopt, you just have to make sure to use a styling product that stays pliable and doesn’t flake,” says Sam Villa, Founding Partner of the Sam Villa® brand and Education Artistic Director for Redken 5th Avenue.

[Image: ThinkStock/iStockphoto]