Redken offers consumers the opportunity to sharpen their professional edge with Busy Scissors, a hairstyling and simulation video game by Game Publisher, Little Orbit LLC, scheduled for release on Nintendo Wii and DS in North America and Europe.
Get ready to color, shampoo, cut, blow dry and style hair with the Wii remote. Players earn their reputation and advance their career in a Hollywood-based salon by meeting the demands of their glamorous and eccentric clientele. The game progresses as stylists help unlock each client’s inner potential by finding their unique outward style. The game features over 25 hairstyles, 20 mini-games, 6 career levels and 4 game modes which provide a dynamic combination of realistic gameplay, humor and entertainment. “We are excited to be the first in the industry to reach a new community of consumers with Busy Scissors, and have integrated Redken into the virtual salon environment,” states Rachel Weiss, senior director of interactive marketing for Redken. “This partnership will increase awareness of the Redken brand among the gaming community and budding salon professionals by allowing players to engage and interact directly with Redken products in the game.”
Additionally, professional styling tools from Sam Villa, like the Sleekr flat iron, are incorporated into the game as key tools to achieve the looks that clients crave.
For more information, visit busyscissors.com.