The woman that every woman secretly wants to be—cool, edgy and very downtown. This was the inspiration behind the “deliberately unconsidered,” unfinished hair looks created by top celebrity hairstylist Anthony Turner of Art Partner in collaboration with fashion designer Prabal Gurung for the highly anticipated ICB by Prabal Gurung Fall 2013 collection.
Just before the models hit the runway, Gurung told us, “I am inspired by the girls I’ve known over my years in New York. Girls who are curious, interested in the idea of style and live dynamic, fast-paced lives. I make real clothes that offer real solutions for the rain and cold, but with real style.”
Referring to the unkempt texture of the hair look—created exclusively with René Furterer styling must-haves—Anthony described his concept as “grunge that has been pushed further than it was in the ‘90s. It expresses hair that looks best the day after the night before.” A night of dancing and hitting the clubs, that is.
How to get the look:
STEP 1: To get the “cool, beachy effect of hair that looks a bit lived in,” hair was misted lightly with water. “Don’t drench it, just douse it,” advised Anthony. Next, hair was generously sprayed with René Furterer VOLUMEA volumizing conditioning spray. “You can use quite a lot since it’s so light.”
STEP 2: After working the spray into the hair, palm-fuls of René Furterer VEGETAL MOUSSE was massaged into the hair in sections. “Don’t be shy with how much you use,” said Anthony. “And make sure you get the mousse underneath the section, into the roots. But no scrunching—that goes for the girls with curly hair too!”
STEP 3: In lieu of doing the standard round brush blowout, Anthony directed the team to rough dry the hair, using blow-dryers and nozzle attachments and fingers rather than brushes to “drag out” the hair for just enough movement and the “unfinished” finish. In front, instead of blowing hair back, the hair around the part was pulled forward with fingers to fall over the eye.
STEP 4: Following the blow-out, hair was loosely pulled behind the ears. Next, the top of the hair was liberally sprayed with René Furterer VEGETAL FINISHING SPRAY and fitted with a Wig Alive® Wig Cap. “We want some hold, but we don’t want lift at the root. The Finishing Spray and wig cap keep the hair flat and smooth,” said Anthony. “To me, volume represents the kind of glamour and richness that says uptown. And with this look we want to go downtown.”
STEP 5: Next, René Furterer STYLING WAX was rubbed between palms and smoothed over the lengths of the hair to achieve more separation and a piecey look at the ends. Again, no brushes or combs. “The less you do to the hair, the better it looks,” said Anthony.
STEP 6: Once the models were dressed, the caps were removed, leaving a bit of a dent below the crown that said “slept-in” hair. Hair was tucked inside the aptly named cocoon coats and oversize funnel collars among Prabal Gurung’s designs for ICB and then slightly pulled out, as if each model had carelessly tossed on her coat. “Even if the hair gets caught in the jacket, it still stays touchable and soft, thanks to René Furterer,” said Anthony. “Just like Prabal Gurung’s clothes, these are real looks for real women.”
[Photos Courtesy of John M. Craig for René Furterer]
More from New York Fashion Week Fall 2013: Derek Lam Phyto T3 | David Hart | BCBG Max Azria | Kimberly Ovitz | Cushnie Et Ochs | Alexander Wang | Carmen Marc Valvo | OPI at Houghton | Rag & Bone | CND at Alexander Wang | OPI Joins Gabriela Perezutti | Christian Siriano | China Glaze Joins Tadashi Shoji | OPI at Chloë Sevigny | Ann Yee | Parkchoonmoo | Katie Gallagher | Mara Hoffman | Marc By Marc Jacobs | Lela Rose | Catherine Malandrino | William Okpo | DKNY AW’13 | OPI Joins Jenni Kayne | Victoria Beckham | Peter Som | Reem Acra | OPI Joins Lauren Moffatt | Zang Toi | GKhair and Tibolli | Victor De Souza