New color system, blonde treatments, million-dollar looks and more
The Royal Treatment
Treat your clients like the nobility they are with Schwarzkopf Professional Igora Royal Color Créme and Cationic Developer. The Color Crème is formulated with Color Crystal Complex, which uses microparticles to deeply penetrate the hair shaft with undeveloped dye. When the Cationic Developer is applied, a polymerization process begins to create long-lasting color from the inside out. Additionally, each Color Crème includes Miracle Tree Proteins to strengthen hair and protect it from UV and environmental damage. Available in four shades: Rhapsody, Lust, Harmony and Glamour.
Who Wants to Be a Millionaire?
Want your highlights to really look like a million bucks? Product Club introduces the limited-edition Million Dollar Foil, a box of 200 “Million $ Foil” sheets and 200 standard foil sheets. Featuring million dollar bills printed on them, they’re perfect for the client who doesn’t like to gamble on bad haircolor. Bonus! Product Club is offering the “Million Dollar Look” contest to coincide with the sale of these foils. Check out productclub.com for info.
Flower Power
Alfaparf Milano embraces the therapeutic benefits of flora by introducing Essential Serum, which incorporates flower extracts that aid in color retention. Containing linen flower, sunflower and linoleic extracts, Essential Serum strengthens hair while ensuring renewed color vibrancy and protection. No shrinking violets here!
Perks for Blondes
L’Oréal Professionel Série Expert Lumino Contrast tackles the troubles blondes face when keeping their highlights in tip-top shape, such as hair fragility and shine and contrast preservation. A cationic treatment polymer seeks out sensitized highlights and deposits nourishing nutriceride on them according to the degree of need. Highlights become radiant, conditioned and well preserved, while the rest of the hair maintains a lightweight feel.
