The salon industry is coming together in an unprecedented show of unity and support to raise awareness and money for hairdressers impacted by Hurricane Sandy. “Hairdressers Helping Hairdressers” is an industry-wide event to be held Sunday, December 9, from 6:30 p.m. to 10:30 p.m. EST at Canoe Studios in New York City. The event will also be broadcast live to allow beauty professionals world-wide to participate.
Set to feature some of the industry’s biggest stars, including celebrity hairstylist Ted Gibson as emcee, and supported by multiple product manufacturers, distributors and media outlets, all ticket proceeds and donations from the event will benefit the Professional Beauty Association’s (PBA) Disaster Relief Fund. The PBA Disaster Relief Fund awards 100% of funds raised to help industry professionals impacted by natural disasters as they begin rebuilding.
Several cross-manufacturer teams have come together with the simple focus of raising as much money and awareness as possible to help hairdressers impacted by the hurricane. “There are a number of local and individual efforts underway to help our hairdresser community, and there are many others across the country who want to help. We are rallying our industry to make an impact for the thousands of hairdressers who need assistance now,” said Steve Sleeper, Executive Director, Professional Beauty Association.
Top platform and celebrity artists are scheduled to perform at the “Hairdressers Helping Hairdressers” benefit event, including: Nick Berardi, Goldwell, Joico, KMS, Matrix, Oribe, Sassoon, Sebastian, Wella, and Zotos, to name a few. In addition, national distributors Sally Beauty Holdings, SalonCentric, and DePasquale Companies, as well as Pivot Point International and Betty Dain Creations, will be making special donations to the cause.
In addition to the hair and fashion shows, the event will include a silent auction. Up to 500 tickets will be available at a price of $100 each. To purchase tickets, visit www.behindthechair.com/hhh.
For those unable to attend the event in New York City, the benefit will be webcast live and online donations are accepted at www.probeauty.org/disaster-relief-fund.
To watch the “Hairdressers Helping Hairdressers” benefit, log on at www.hairdressershelpinghairdressers.com. The site will be live December 9 and the webcast will begin at 8:00 p.m. EST.
[Image courtesy of Y Public Relations]
