Don’t appear wet behind the ears on this trend! Shower your clients with products that offer up wonderful wet looks to blow them—and their admirers—right out of the water.
TREND ALERT: Wet Locks
While it might be too early to soak up some sun, we invite you to indulge in spring’s hottest super-soaker styles. Strands soused to the hilt in shine- and texture-inducing products have literally saturated the runways, with numerous designers opting to bathe their models’ ’dos in strategically applied goo.
At Yves St. Laurent, hair hosed in gel swoops and swerves into a side-swept roll—so aqueous, baby! Clothes and hair mirror one another at Missoni, where spangled wares team up with slippery, slicked-back chignons that twinkle ever so brilliantly under the runway lights. And while the minxes at Just Cavalli appear anything but waterlogged, their loose, drenched tresses hint at nighttime romps spent in swanky hotel pools.