Standing appointments are growing rapidly, but the lash and brow industry landscape is meeting demand. As esthetician program hours, training structures, and scopes continue to evolve, partnerships focused on quality products and educational resources are elevating future education.
BorboletaPro, a leading provider of professional lash and brow products and education, announced its acquisition of Dulce Lash Artistry and its designation as the preferred lash and brow education partner of Paul Mitchell Advanced Education (PMAE).
BorboletaPro provides certification, courses and keeps lash health and artist ease top of mind, making the acquisition straightforward. Additionally, its education curriculum is created by licensed professionals.
“Our mission has always been to elevate the standard of education in the professional lash and brow industry,” says Mike Alexander, CEO of BorboletaPro.
“This acquisition allows us to scale our industry-leading curriculum and partner with a powerhouse like Paul Mitchell Schools to shape the next generation of top-tier beauty professionals.”
The company partnered with CosmoProf in 2025, proving that this new partnership intends to widen access to professional lash products and education.
The initiative will help connect traditional cosmetology and esthetics education with specialized lash and brow skills, giving aspiring beauty professionals more opportunities to expand their expertise and career paths.
For Kimber Jaynes, founder of Borboleta, the partnership advances a vision she has championed since launching the brand: establishing lash artistry as a skilled, respected profession.
“When I started Borboleta, my dream was to see lash artistry recognized as the skilled, respected profession I knew it could be. Paul Mitchell Schools have long set a high standard for beauty education, and bringing Borboleta’s lash and brow education into that environment is incredibly meaningful," says Kimber Jaynes, founder of Borboleta.
"Together, we can meet students at an already exceptional level and give them the specialized skills to take their artistry and careers even further. For me, that is what elevating this industry has always been about.”
