With the official start of summer right around the corner, there's no better time to take your clients blonde to celebrate the sunny days. The trend this year is all about effortlessness - bright, natural-looking, sun-kissed strands are everywhere and PRAVANA Guest Artist Jessica Gonzalez, colorist at Sally Hershberger Los Angeles, has the formula you need to create this in-demand look.
Check out the video below to see Jessica transform PRAVANA’s own Caisa Airmet, Digital Director, into a summer-ready beauty. This technique is ideal for clients looking to stay within their color family but want an updated, more blended look for the season.
Using the new ChromaSilk Ultra Hi-Lifts to break her base, Jessica created a beautiful balayage with the Pure Light Balayage Lightener and ChromaSilk Express Tones in Ash and Clear.
TIP: To maintain that brass-free beach babe blonde, send your clients home with a set of PRAVANA’s new THE PERFECT BLONDE! The purple toning regimen comes complete with a sulfate-free shampoo, conditioner, masque and leave-in mist to make sure those locks stay hydrated and bright, free of brass or yellowing. The collection is a perfect retail item for those blonde, highlighted, ombred, balayaged or gray clients who are looking for a way to keep up their color in-between salon appointments.
Stylist: Jessica Gonzalez
Model/Wardrobe/Makeup: Caisa Airmet
Videographer/Photographer: Huck Hinshaw