2024's Top Hair Care Brands, Products & Concerns

Cosmetify has broken down the leading hair care brands, products and concerns, reflecting a rising focus on hair wellness. Here's the breakdown:

Top 10 Hair Care Brands of 2024

Cosmetify's methodology cross-referenced brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.

The final list based on this process is:

1. Kérastase
2. Gisou
3. K18
4. Pantene
5. GHD
6. Wella Professionals
7. Schwarzkopf
8. Redken
9. Ouai
10. Dyson

Top 10 Hair Care Products of 2024

Cosmetify's methodology includes hair products featured in prominent consumer media, including Vogue and Glamour and cross-referencing them with the volume of associated Google searches, Instagram and TikTok posts, and more.

The final list based on this process is:

1. Color Wow Dream Coat Anti-Humidity Hair Spray
2. Amika Perk Up Dry Shampoo
3. Moroccanoil Treatment
4. Olaplex No. 7 Bonding Oil
5. Dyson Airwrap
6. Batiste Dry Shampoo
7. Verb Ghost Oil
8. Olaplex No. 6 Bond Smoother
9. Olaplex No. 3 Hair Perfector
10. Living Proof Perfect Hair Day Dry Shampoo

Top 10 Hair Care Questions & Concerns of 2024

"Why is my hair falling out," is one of the top consumer hair queries.Creative Cat Studio at Adobe StockKey hair concerns were determined by using Ahrefs and AnswerThePublic to find the most commonly searched questions that contain the word "hair," per Cosmetify. The number of searches for each between April 2023 and March 2024 was then found using and Google Ads Keyword Planner, the firm notes. 

The resulting top concerns list is as follows:

1. How to grow hair faster
2. How often should you wash your hair
3. How to remove lice from hair permanently
4. How fast does hair grow
5. How to get hair dye off skin
6. What does lice look like in hair
7. How to cut your own hair
8. How to curl your hair with a straightener
9. Why is my hair falling out
10. How to braid hair