ECRU New York Launches New Distributor

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Ellinor Saether- Founder of Saether Nordic A/S and Chairman of the BoardEllinor Saether- Founder of Saether Nordic A/S and Chairman of the BoardECRU New York has announced a partnership with Saether Nordic A/S to its family of international distributors. Saether will represent the brand in Denmark, Sweden, Finland and Norway.

“Adding the Nordic region to our growing international distribution network is especially exciting at this time. We look forward to working with Saether as their dedication and drive prove great success in their markets," said Carmen DePasquale, CEO and founder of ECRU New York.

ECRU New York offers hair and beauty products created by professional stylists and makeup artists, and is available in  exclusive salons and spas globally.

"The strong company DNA and brand values are directly comparable to ours at Saether House and will definitely strengthen our position within the professional Nordic market, " said Ellinor Saether, Founder of Saether Nordic A/S and Chairman of the Board, on the future of collaboration with ECRU New York.

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