William Whatley and Bahira Shami Share 2024 Plans for Scruples Haircare

Feb 2nd, 2024
Gabby Bach
Scruples
At Cosmoprof Miami, Beauty Launchpad sat down with William Whatley and Bahira Shami to discuss Scruples' plans for 2024 and more.
At Cosmoprof Miami, Beauty Launchpad sat down with William Whatley and Bahira Shami to discuss Scruples' plans for 2024 and more.

William Whatley marked his return to Scruples Haircare as Creative Education Director with a celebration during Cosmoprof Miami. 

During the show, Beauty Launchpad Assistant Editor Gabby Bach sat down with Whatley and Scruples CEO Bahira Shami to discuss the brand's plans for 2024, what motivated Whatley's return and more. 

We also got to attend the brand's industry event, where Whatley showed off three gorgeous shades from the brand's Color Art Fresh line: Hollywood Blonde, Manhattan Brunette and Rich Copper. 

You can watch the full interview below to learn more about Scruples plans for 2024 and get an inside look at Scruples' Miami Nights event. 

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