ScruplesArticles & NewsNewsWilliam Whatley and Bahira Shami Share 2024 Plans for Scruples HaircareAt Cosmoprof Miami, Beauty Launchpad sat down with William Whatley and Bahira Shami to discuss Scruples' plans for 2024 and more.NewsScruples Hair CEO Bahira Shami Announces Return of Celebrity Stylist William Whatley as Creative Education DirectorScruples Haircare, part of the Beauty Elite Group, has announced the return of Celebrity Stylist William Whatley as its Creative Education Director.