ScruplesArticles & NewsColorHow-To Create Reds That Turn HeadsWhat are the trending red shades for Fall 2024, how do we achieve them behind the chair and how to we educate the client for home care to maintain their vibrant red color? We went straight to William Whatley to find out.ColorCelebrity Hair Stylist William Whatley Forecasts Fall and Winter 2024 Hair Color and Style TrendsTemps might fall in the upcoming post-summer months, but Celebrity Hair Stylist William Whatley, who is also the new Creative Education Director for Scruples Haircare, reveals his hot, seasonal hair color and style predictions for fall and winter.NewsScruples Haircare and Marlo Beauty Supply Announce Distributor PartnershipScruples Haircare part of the Beauty Elite Group and headquartered in Houston, Texas, continues its growth with a new partnership with Marlo Beauty Supply.NewsWilliam Whatley and Bahira Shami Share 2024 Plans for Scruples HaircareAt Cosmoprof Miami, Beauty Launchpad sat down with William Whatley and Bahira Shami to discuss Scruples' plans for 2024 and more.NewsScruples Hair CEO Bahira Shami Announces Return of Celebrity Stylist William Whatley as Creative Education DirectorScruples Haircare, part of the Beauty Elite Group, has announced the return of Celebrity Stylist William Whatley as its Creative Education Director.