Henkel Hair Professional Brands Launch Salon Support Program

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Henkel North America has announced its “Beauty Care United - Standing Together with Stylists” a campaign and program aimed at helping to bring back the “unity” in the salon community. 

The program, which includes Alterna, Joico, Kenra, #mydentity, Pravana, Schwarzkopf Professional, SexyHair and Zotos Professional, was designed to support professional salons and hairstylist as they navigate the “new normal.” The program comprises encouraging and motivational tools, and education from beauty professionals.

The Details

  • All salons and pro stylists can visit BeautyCareUnited.com for hair tutorial technique videos.
  • The Beauty Care United Virtual Kit can be downloaded via the website. The kit includes express service tutorials from top artists like Larisa Love (@larisadoll), Liz Haven (@lizhaven), Lo Wheeler (@lo_wheelerdavis), Aspen Rae Tengler (@itsaspenrae) and more, as well as turnkey, ready-made printable and digital creative marketing assets that salons can leverage to support their re-openings.
  • The Beauty Care United campaign and salon program will also be gifting care packages of items, to some of Henkel NA Beauty Care Professional’s most loyal salon/stylist customers, which include: a box of gloves, a bag of face shields, a box of masks, a box of disposable capes and cleaning products like Dial Soap, Dial Hand Sanitizer, and Purex Detergent with Clorox—free of charge.

Stefan Mund, regional head Henkel Beauty Care Hair Professional NA, stated, “In what could be a challenging time, encouraging stylist and customer confidence can be an important part of the salon reopening process. Leveraging the unifying power of the hairdresser community, Henkel’s “Beauty Care United” program provides salons with tools to help clients and stylists alike feel comfortable in an environment aimed at making them feel and look beautiful.”

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