Sola Salon Studios Unveils BookNow by SolaGenius

SolaSola Salon Studios just unveiled its newest technology, BookNow by SolaGenius. This new online search and booking engine allows clients nationwide to discover and book appointments with Sola pros who use SolaGenius. The easy-to-use search engine provides prospective clients appointment times and locations based on services desired without the need for them to download an app or create a username and password to search the database. 

Clients simply go to and, on the homepage, find available appointment times and pricing and can book a stylist or service in a location near them. It’s the perfect win-win scenario for clients and Sola pros.

“We are thrilled to offer this innovative booking engine for consumers to schedule appointments with Sola professionals directly on our website,” says Jennie Wolff, VP of Marketing and Education for Sola. "With BookNow, we can implement strategic marketing efforts to generate new customer leads for our independent salon owners."

BookNow by SolaGenius expands the reach and potential number of leads for all Sola professionals who use SolaGenius, an all-in-one app created exclusively for Sola Salon Studios in partnership with GlossGenius. With SolaGenius, Sola pros have access to many essential marketing and business features, such as 24/7 online booking, calendar interface, notifications and reminders, text messaging and email marketing tools, client notes, point-of-sale, credit card processing plus analytics/reports that help an independent owner more efficiently run their business in one streamlined, simple app.

SolaGenius, including BookNow, is exclusively available to the ever-expanding Sola Salon Studios community of 12,000+ beauty professionals across the United States. For more information please visit


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