Sam Villa, Founding Partner of Sam Villa and Redken Education Artistic Director, is building a strong artistic team designed to take a fresh approach to cutting, coloring and finishing globally influenced shapes. Villa recently announced that Geneva Cowen will be joining the team as the brand's new Artistic Director.
Sam Villa is shaking things up in 2014 by approaching education differently to demonstrate how stylists can deliver more value to clients in today’s world. Villa hand-picked each member of the Sam Villa Creative and ArTeam for their unique strengths in order to create a well-rounded, experienced, forward-thinking, and fundamentally sound team. The goal is to revolutionize salon education and empower stylists to value their knowledge and share it to grow business.
With over two decades of hairdressing experience and fifteen years as a Redken Artist, Cowen is known as a master colorist. For the last decade, she expanded into the world of finishing, finding her love for the art of runway and editorial work. After winning three national haircolor awards and being published dozens of times in the industry’s leading magazines, Cowen has proven herself amongst her peers and has used her experience and creativity to inspire hairdressers around the world. For the last 4 years, Cowen and Villa have collaborated on Sam Villa editorial and continue to dedicate their careers to influencing salon professionals.
“Sam has been my mentor for 15 years," says Cowen. "When looking for a mentor, it was essential for me that I believed in their core values and that their desires for the industry were in alignment with mine. Sam is the hardest worker I have ever met and always gives 100% of his intention and focus to help stylists earn better through sharing his heart and knowledge. It’s unwavering – that’s why he is who he is and I am so excited to be part of his team as we grow the salon industry through passion and education."
As a salon owner and educator based in Anchorage, Alaska, Cowen is passionate about teaching stylists that it does not need to cost a fortune and they do not need to be from a large urban area to achieve their goals. “Big things happen in small places every day! You can be artistic, have a creative outlet, do beautiful work and get noticed right where you are,” explains Cowen. She says the key is being proactive, disciplined, patient and working as hard as you can to master your craft.
“I’ve worked with Geneva for the past 15 years - she’s a creative powerhouse and generously shares for the greater good. Her talent, creative expression and artistic skill are such an asset to our brand,” says Villa.
[Image courtesy of Glow Communications]