Redken Styling Bar attracts over 2,500 beauty enthusiasts for naming of National Beauty Vlogger of the Year.
For six of the top beauty vloggers in the US, the past few months of intense dedication and skill-perfection culminated in one nail-biting evening – the 4th Annual NYX Face Awards - held at Club Nokia in Los Angeles on Saturday, August 22nd. For the first time since its founding in 2012, Redken served as hair sponsor to the beauty event which was created by NYX Cosmetics and the Fine Artistry of Cosmetics Elites (FACE) and hosted this year by TV personality Kelly Osbourne. The event drew over 2,500 attendees who were on-site to watch six beauty vlogger finalists, chosen from over 2,000 entries and narrowed down through a series of competitions and subsequent votes, compete to be named the prized title of National Beauty Vlogger of the Year.
On-site, Redken hosted a pop-up Styling Bar, powered by GHD Tools, inviting the 2,500 guests to stop by the booth for the chance to have their hair complimentary styled by Redken Artists Keri Bailes, Brian Bowman, Jennifer Gonzales and Kristin Longstreet in one of Redken’s top three Fall/Winter 2015 Fashion Week looks. Guests also received miniature samples of the NEW! Redken Glow Dry hair oil treatment, Pillow Proof Blow Dry Express Primer, Pillow Proof Blow Dry Two-Day Extender, and full-size samples of the NEW! Triple Take 32 hairspray (launching this October) to the styling bar’s first 100 guests. All event attendees went home with a full-size Color Extend Magnetics Shampoo and Condition, as well as control addict 28 extra high-hold hairspray, from the event gift bags.
Backstage, Redken Artists Adina Doss, Hugo Urias, Zoraida Saray and Angel Cosio styled the hair of the six finalists and four panelists before the Awards show began. Several finalists also received complimentary Redken Shades EQ Gloss appointments with Redken Celebrity Colorist Tracey Cunningham at Meche Salon the Thursday prior to the awards show to help them look their best for the event.
At the end of the evening, NYX Face Awards Finalist Mykie of Glam & Gore was named the 2015 NYX Face Awards winner and National Beauty Vlogger of the Year!
[Images courtesy of Redken]