Meet Jose Avila: Beauty Launchpad 25 Under 50K Winner for 2023

Jose Avila (@jose__styles) is a hairstylist at Dead Endz Salon Studio in Costa Mesa, CA.
Jose Avila (@jose__styles) is a hairstylist at Dead Endz Salon Studio in Costa Mesa, CA.
Courtesy of Jose Avila

We are spotlighting the winners of Beauty Launchpad’s 25 Under 50K competition, sponsored by Truss Professional.

Today, you will get to know Jose Avila (@jose__styles). He is a hairstylist at Dead Endz Salon Studio in Costa Mesa, CA.


Beauty Launchpad (BLP): What is a fun fact about you?

Jose Avila (JA): I developed unique skills at Costco before my hairdresser days. I can make a mean pizza.

BLP: How did you get your start in the industry?

JA: My obsession with hair came from watching the tv show “America's Next Top Model" and  seeing how they would make over contestants from hair color, cut and style. I immediately knew  I wanted to be part of this industry and began my journey at the Paul Mitchell School in Costa  Mesa and a Future Professional in 2011. 

BLP: What is your proudest accomplishment? 

JA: Becoming an educator, being able to connect and support stylists within our industry, working with so many creatives within John Paul Mitchell Systems and having printed work.  

BLP: What is your current favorite hairstyle trend?

JA: Blonding will forever be my favorite trend. It never goes out of style. I love the ability you get to change the flavors in tone, along with the dimension and brightness that you can create. 

BLP: What is a tip you have for your fellow stylists who are looking to grow their following on socials?

JA: Know and focus your brand, and understand who your audience is.There is only one of you – Make it unique. Stay consistent with posting, and always capture all your work – You never know when you will need it.  

BLP: What is a piece of advice about styling/working with hair that you have for your fellow stylists?

JA: Connection with your guest and understanding the fabric that you are working with to always provide realistic end results for your guest is key. Practice, practice, practice! Stay active in  continuing education to continue to grow.  

BLP: What do you love about your work?

JA: The creativity that can be transpired through our hands, tools and knowledge. Most  importantly, the ability to customize a service and change people's emotions at the end, in the  most positive way.  

BLP: What inspires your work?

JA: Music, Music Videos, Lady Gaga, Beyonce. The way hair can change the emotion and  attitude through lyrics. My close friends/mentors who are always thinking outside the box and  having a different perspective in approaching things.  

BLP: What motivates you about the industry?

JA: It's ever-evolving, and there is always room to elevate. There are different avenues you can take, whether it's working behind the chair, being an educator or salon owner or creating your own brand. Success lies everywhere within our industry, and you can do it all. 

BLP: What is a career goal you have for yourself?

JA: Become a platform artist, travel the world in hopes to inspire and let people know that  anything is possible and run a successful salon one day.

You can learn more about each of our winners in our September/October 2023 digital magazine.

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